Rabu, 26 Januari 2011

[N911.Ebook] Fee Download From Silk to Silicon: The Story of Globalization Through Ten Extraordinary Lives, by Jeffrey E. Garten

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From Silk to Silicon: The Story of Globalization Through Ten Extraordinary Lives, by Jeffrey E. Garten

The story of globalization, the most powerful force in history, as told through the life and times of ten people who changed the world by their singular, spectacular accomplishments.

This is the first book to look at the history of globalization through the lens of individuals who did something transformative, as opposed to describing globalization through trends, policies, or particular industries. From Silk to Silicon tells the story of who these men and women were, what they did, how they did it and how their achievements continue to shape our world today. They include:

• Genghis Khan, who united east and west by conquest and by opening new trade routes built on groundbreaking transportation, communications, and management innovations.

• Mayer Amschel Rothschild, who arose from an oppressive Jewish ghetto to establish the most powerful bank the world has seen, and ushered in an era of global finance.

• Cyrus Field, who became the father of global communications by leading the effort to build the transatlantic telegraph, the forerunner to global radio, TV, and the worldwide Internet.

• Margaret Thatcher, whose controversial policies opened the gusher of substantially free markets that linked economies across borders.

• Andy Grove, a Hungarian refugee from the Nazis who built the company—Intel—that figured out how to manufacture complex computer chips on a mass, commercial scale and laid the foundation for Silicon Valley’s computer revolution.

Through these stories Jeffrey E. Garten finds the common links between these figure and probes critical questions including: How much influence can any one person have in fundamentally changing the world? And how have past trends in globalization affected the present and how will they shape the future? From Silk to Silicon is an essential book to understanding the past—and the future—of the most powerful force of our times.

  • Sales Rank: #439472 in Books
  • Brand: HarperCollins
  • Published on: 2016-03-01
  • Released on: 2016-03-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x 1.41" w x 6.00" l, .0 pounds
  • Binding: Hardcover
  • 464 pages
Features
  • HarperCollins

Amazon.com Review
An Amazon Best Book of March 2016: Globalization has been happening for a lot longer than there has been a word to describe it. In From Silk to Silicon, Jeffrey E. Garten of the Yale School of Management examines the lives of ten people whose actions contributed to the history of globalization. He begins with Genghis Khan, who did much to open up trade in his time, and ends chronologically with Deng Xiaoping, who reformed the Chinese economy and drew millions of Chinese workers into the modern market. In between, he touches on such disparate characters as Margaret Thatcher (free markets), John D. Rockefeller (multinationals) and Andrew Grove (Intel and the microchip). Garten could have picked ten different people to populate his book, but that’s not the point. The spread of globalization has been built on the pieces that came before it, and individuals have both been impacted and found ways to make an impact. This is an interesting approach to telling the story of globalization. --Chris Schluep

Review
“Succinct, erudite and entertaining, From Silk to Silicon is a most original account of the genesis of globalization.” (Ernesto Zedillo Ponce de León, former President of Mexico and Director of the Yale Center for the Study of Globalization)

“Garten compellingly recounts how ten individuals helped shape the modern world, reminding us of the possibilities begat by transformative leadership.” (Dr. Henry A. Kissinger, former U. S. Secretary of State

Most helpful customer reviews

7 of 7 people found the following review helpful.
Interesting history of globalization and interesting biographies
By Wally Bock
There are two common aphorisms about history. One is that “Those who do not study history are condemned to repeat it.” But Mark Twain cautions us that history does not repeat, but it does rhyme. One of the benefits of reading From Silk to Silicon: The Story of Globalization Through Ten Extraordinary Lives by Jeffrey Garten is that you get a sense of one of those rhymes.

Garten sat out to tell the story of globalization through ten extraordinary lives. He wrote a book that gives us an idea of what it’s like to live through an extraordinary period in history because that’s exactly what every one of his subjects did.

You might ask why he chose mini-biographies to look at the history of globalization. After all, as a business professor, he could analyze events in economic terms or theories of history. Instead, he chose a series of mini-biographies. The answer comes early in the book when Garten says this:

“We often give too much credit to the power of ideas and not enough recognition to the importance of effectively implementing them on the ground; indeed, generating the purely intellectual breakthroughs is frequently the easy part of great transformations.”

The lives he chose to discuss are interesting in themselves. Here’s a list.

Genghis Khan
Prince Henry the Navigator
Robert Clive
Mayer Amshel Rothchild
Cyrus Field
John D. Rockefeller
Jean Monnet
Margaret Thatcher
Andrew Grove
Deng Xiaoping

I knew something about several people on the list, but I learned more about them from Garten’s bios. Even more exciting for me, there were several people on the list that I didn’t know a thing about, such as Robert Clive and Cyrus Field. Finding out about them, what they did, and why it mattered was a big plus.

If all you do is dip into the book and read a biography or two, you’ll probably get value for what you paid. If you read the entire book from beginning to end, you’ll be able to see themes emerge and you’ll gain the understanding of globalization that Garten was after.

There’s one more big plus. Garten is an academic, and most of the time when an academic writes a book like this, he or she begins with a theory and then seeks out things to prove it. Often, the author clings tenaciously to the original theory in spite of the very evidence he or she presents. That’s not true here, and it’s both refreshing and insightful.

Jeffrey Garten began his book with the idea that the people he had selected were visionaries, people who took the long view and looked at the big picture. Here’s how he describes what happened to that idea as he wrote the book.

“Having delved into their lives more deeply, however, I came to a different conclusion: they did not have grand strategies in mind, and they did not spend much time envisioning the major transformations for which they would be responsible. None set out to change the broader world, just the smaller, personal one they could see and understand.”

That rings true for me. I’ve known and studied several great and accomplished people. It’s always been my impression that they did not see their world in the same way that we see it when we look back on their accomplishments. Some dealt with the problems that were in front of them and followed the chain of causation wherever it led. Others had a single great cause and their understanding of that cause developed as they worked through the challenges of making it real.

Bottom Line

If you want to gain a greater understanding of globalization and how it came to be the way it is, From Silk to Silicon will increase your understanding. If you’re interested in how people of great achievement do what they do, you’ll find some compelling biographies in the book. Either way, it’s worth buying.

16 of 17 people found the following review helpful.
It's about the people, stupid.
By Michael A. Holt
This book draws connections between people and events that most of us would never have thought to make, but once made, will never forget.

For example, I bought "From Silk to Silicon" because I was interested in learning more about just one of the ten individuals that Jeffrey Garten chose to profile, namely Margaret Thatcher. I knew he drew heavily upon Daniel Yergin's excellent book, "The Commanding Heights" which I also believe to be a must read book, so I hoped that it might simply contain a few morsels of new info that might essentially serve as a substitute for a much needed sequel to that book.

I was worried that the supposed attempts to bring each personality to life would consist of the same sort of non-substantive filler that some authors have included in other books apparently in an effort to demonstrate that by knowing someone ordered roast beef for lunch on a Tuesday afternoon in a swank restaurant with blue tablecloths and matching napkins, this would prove how much more knowledgeable they were than the rest of us about the views held and/or the actions taken by an important figure. But, fortunately, what I found instead was an excellent summary of the life and times of The Iron Lady and the ongoing relevance of her bold actions to the world in which we live today that touched upon her personal life only to the extent necessary to add insight, followed by some enlightening commentaries by Jeffrey Garten himself, e.g.,

"Still, it is worth taking a minute to reflect not just on the nature of the revolution that Thatcher wrought but also on its ultimate impact. ...The future of globalization belongs to a judicious balance between the private and the public, between competition and collaboration, between the market and the state, between what nations can do on their own and what they must do together--in other words, between Thatcher and [Jean] Monnet [who is profiled in another chapter of the book]. This much is certain: given the economic and social pressures that have arisen around the world--such as slow growth, income inequality, and high public-sector debt--a major debate is now taking place concerning the size, scope, and function of the public sector. These issues are at the heart of what managing globalization is all about, and the ideas and policies of Margaret Thatcher will never be far from the center of those heated discussions."

Although I had intended to read only one additional profile, that of Deng Xiaoping, now, I can't wait to read the profile of Jean Monnet as well, along with all of the remaining profiles, so I can enjoy each of those "ah-hah" moments when previously unseen patterns emerge that help us to see the world around us from a more enlightened perspective. Hopefully, it will enable us to collectively shape a better world--one that finally recognizes this time around that "It's about the people, stupid" and in that sense maybe it will be Jeffrey Garten who will earn a chapter in a future book of this kind, although I would also like to learn more about the lives of all of us who are affected by globalization, not just the lives of those who have played a role in bringing it about.

11 of 12 people found the following review helpful.
Putting a personal face to globalization
By Lawrence A. Beer
A comparison to the Thomas L. Friedman multi book series on globalization beginning with The Lexus And The Olive Tree in 2000 is inevitable; especially given the Garten chosen title From Silk To Silicon. But whereas Friedman weaves his own personal interviews and reflections to demonstrate “the tension between the (modern) globalization system and the ancient forces of culture, geography, tradition, and community” Garten allows the reader to see and feel, and thereby appreciate the varied contributions made by leaders of their time to the development and growth of an interconnected world as opposed one at odds. Garten paints a different picture, offering both the positive and negative of his profiled personalities as he concentrates on how the world grew up, moved forward as the exchange of cultures, ideas, religious practices, innovations and a host of other human endeavors allowed regional populations to assimilate into a more pronounced global society. By having the opportunity to emulate and barrow from each other was the growth of civilization fostered. He still recognizes that societies differ as the historic periods in which each individual is depicted clearly exemplifies the contrasts. But in the end all his renowned figures fueled the globalization engine and this is the main theme of the book. Whether one concludes that this ongoing phenomenon is too be adjudged good or bad is left to the reader to decide.
My only negative lies in the presentational pedagogy of the book. Readers would be well advised not to skip the introduction, as many do, and to concentrate a bit more on the chapter ending commentaries after the specific life profile is finished as well as the last chapter titled ‘The Best is Yet to Come.’ The word globalization connotes a rather negative reaction in today’s linguistic nomenclature. It has been hijacked by agenda driven critics that want to place it in the context of a capitalistic scheme to economically control the world to the detriment of those who are taken undue advantage of. In the modern age corporations are the villains as such organizations have taken advantage of the process of globalization to accomplish their material goals. While there is ample justification throughout history for such accusations attributable to any dominating and influential global initiating individual or entity, the true reality of globalization is that the process is about connecting the world – no less and no more. These ten extraordinary personages brought the world together and that ability in itself is amazing.
As the author of The Roots of Globalization and Business Principles, Second Ed., 2015 (also available on Amazon) I approached the subject matter of this book with some anxious considerations. In the writing of my own book a review editor encouraged me to put a human face on the historical prospective as such resonates more deeply with readers then a mundane textbook examining events as opposed to the motivational personalities of the individuals that caused them. Telling a story about people is always more engaging then pouring over a record of what has transpired. When events are viewed through the prism of individuals the adjustment lens is more strongly focused. Although I injected the personal effect of globalization into my efforts Professor Garten has certainly succeeded. The book would make for an excellent companion, a supplemental to my own book. When read together they allow for a more well-rounded effective understanding of the globalization phenomenon.
Each chapter focuses on the exceptional lives of extraordinary figures whose achievements form the strands of the tapestry called the development and growth of civilization or the more common applied generic term globalization. The excellent research culminates in a vivid detailed portrayal of the notable lives presented. Over a historic time line these individuals allowed for the progression of civilization in numerous fields of endeavor. Genghis Khan contributed by instituting authoritative organizational structures over vast territories and varied cultures. Prince Henry initiated exploration of the then unknown while Robert Clive combined business, military and governmental components to expand the reach of his country. In the economic arena Mayer Rothschild created and used commercial instruments to link the world whereas Cyrus Field showed how the entrepreneurial driver coupled with technology could allow the world to communicate. John D. Rockefeller in the energy field shaped the blueprint for the transnational corporation but also laid the basis for corporate social responsibility (CSR). Jean Monnet and Margaret Thatcher via their political positions advanced the notion that the world needed to be viewed on a broader horizon and thereby offered policies that eclipsed their national identities. Andrew Grove revisited the innovation arena giving the world a unifying tool. Deng Xiaoping began the transformation of the world’s largest country from a closed society to a partner in the world. Such stories make for interesting good reading not just for students of history but for the general public.
It is interesting that the word globalization is not exactly defined by the author. Generally it signifies a process to denote the continuing interlinkage of people around the world. This has come about due to the natural human desire to reach out beyond their birth borders via ecological migration or the desire to secure territories through war or the more advanced peaceful intention to exchange resources. This last consideration, the trading imperative, invokes an economic and therefore commercial context and tends to be the modern association of the term globalization even though it is laced with socio-political implications.

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